This webinar, organised under the activity of IP4SME, a project financed by the European Commission and supported by EUIPO and Ideas Powered for Business, will focus on the benefits of international expansion for SMEs and the creation of strategies that enhance and protect intangible assets in the global market. Then, it will explore the various types of IP protections available, such as patents, trademarks, copyrights and trade secrets and their strategic applications. Participants will also learn practical tools and strategies for enforcing IP rights and defending against IP infringement, including international treaties and agreements like the Madrid Protocol and the Patent Cooperation Treaty (PCT). Thus, featuring IP experts, the webinar aims to provide SMEs with a comprehensive understanding of the complexities and opportunities associated with internationalisation, ultimately preparing them to navigate the challenges of global markets and achieve sustainable growth.
Intellectual Property Protection in Internationalisation
Relator: Elio De Tullio
De Tullio & PartnersElio De Tullio is a lawyer and trademark attorney specialized in Intellectual Property, with 20 years of experience in assisting SMEs for the protection and exploitation of their intellectual property rights at international level. After 10 years of experience in IP matters, in 2005 he founded the IP tech-law firm De Tullio & Partners, with offices in Rome and Bari and a liaison office in New York. He cooperates as an expert with significant agencies and governmental bodies related to IP such as EUIPO in Expert Groups (ECP6 – Supporting SMEs), EU Observatory Expert Groups (SMEs, Legal) and Working Groups (Enforcement) as well as with Italian Ministries (Foreign Affairs, Economic Development, Agriculture), European Commission (in particular, EASME as Coach of SME Instrument) and WIPO (SME Division). Since 2013 he has been one of the experts of the EU-China and the EU-South East Asia IPR SME Helpdesks. He is also an expert and lecturer of the Italian Trade Agency (ICE-ITA). Additionally, he is the author of several publications and articles on Intellectual Property, also translated into foreign languages (Chinese, Russian, German).
