Importance of IP for SMEs in the Fashion, Textile, and Creative Sectors
Relator: Maria del Mar Baldares del Barco: As Innovation Officer at EIT (seconded from EUIPO) with over 10 years' experience in EU institutions and 15 in private practice.
Intellectual property (IP) plays a crucial role in supporting the growth and competitiveness of small and medium-sized enterprises (SMEs), particularly in sectors such as textiles, fashion, and the creative industries. For these businesses, value is often driven by intangible assets - designs, brands, and creative outputs - which are highly vulnerable to imitation. Effective IP protection enables SMEs to safeguard their creativity, strengthen their market position, and build trust with partners and consumers. Moreover, a well-managed IP strategy can facilitate access to new markets, attract investment, and create additional revenue streams through licensing and collaboration.
Against this backdrop, the webinar “Strengthening International Competitiveness: Importance of IP for SMEs in the Fashion, Textile, and Creative Sectors in the Euromed Region”, to be held on April 29 at 12:00, will provide valuable insights into the strategic use of IP for business growth.
During the session, experts from the European Union Intellectual Property Office (EUIPO) will explore the role of intellectual property in supporting SMEs seeking to expand within the Euromed region. The webinar will also present the latest developments in EU design legislation and introduce the services offered by the Africa IP SME Helpdesk, which supports businesses in protecting and leveraging their intellectual property at the international level.
This webinar is part of a series organized under the FAB-BUS project, funded by the European Union under the Euromed Clusters Forward programme. The FAB-BUS project aims to strengthen clusters in the creative, fashion, and design sectors across Bulgaria, Italy, and Morocco, fostering lasting business opportunities and enhancing collaboration between these countries.
Register now at academy@insme.org
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